/The Amazing Spider-Man
- TV + Viral BROADCAST
/amoeba+filmtiki production : news broadcast 1 of 9


/BATTLE L.A - MEXICAN TV BROADCAST
/amoeba+filmtiki production : news broadcast 1 of 10

/BATTLE L.A - JAPANESE TV BROADCAST
/amoeba+filmtiki production : news broadcast 2 of 10


/BATTLE L.A - SPANISH TV BROADCAST
/amoeba+filmtiki production : news broadcast 3 of 10

/BATTLE L.A - GERMAN TV BROADCAST
/amoeba+filmtiki production : news broadcast 4 of 10


/BATTLE L.A - TAIWANESE TV BROADCAST
/amoeba+filmtiki production : news broadcast 5 of 10

/BATTLE L.A - RUSSIAN TV BROADCAST
/amoeba+filmtiki production : news broadcast 6 of 10


/BATTLE L.A - BRAZILIAN TV BROADCAST
/amoeba+filmtiki production : news broadcast 7 of 10

/BATTLE L.A - ITALIAN TV BROADCAST
/amoeba+filmtiki production : news broadcast 8 of 10


/BATTLE L.A - FRENCH TV BROADCAST
/amoeba+filmtiki production : news broadcast 9 of 10

/BATTLE L.A - ENGLISH TV BROADCAST
/amoeba+filmtiki production : news broadcast 10 of 10
MAY 2011
/WORLDWIDE DIGITAL CAMPAIGN
Battle:Los Angeles /Sony Pictures release
The Amazing Spider-Man /Sony Pictures release
Anonymous /Sony Pictures release

amoeba and filmtiki combined forces to pitch, win and deliver
the worldwide digital campaign for the Sony Picture films. Battle los angeles, Anonymous and the Amazing Sider-man.

Our idea for the campaigns were to produce, in 10 languages,
a series of country-specific, branded TV news broadcasts, about the films in a TV news environment, showing user and film generated footage in fake "News Flash" and "Breaking News" sequences for cinema, broadcast and online viral use.

To create the amount of "News" content needed for the 12 country specific, branded TV news channels, we decided to remix selected edits from the film, adding motion graphics, on screen displays, and various camera and footage effects to convey a realistic look for each country. We combined these edits with our own directed and shot scenarios, filming various hand-held sequences, outdoor "invasion" footage, and indoor "panic" shots.

Shooting 14 different news presenters and reporters in both green screen and outside broadcast environments, we combined all the elements together for the final, individually sound-designed, branded TV news broadcasts from around the globe.

amoeba and filmtiki now work together on all film and media related campaigns. For more information contact iris@filmtiki.com


/The Amazing Spider-Man
- TV + Viral BROADCAST
/amoeba+filmtiki production : news broadcast 2 of 9